Drake is looking to turn what he has described as his “roughest gambling year” into a festive fan giveaway, announcing a three-night livestream spree on Kick where he plans to share a portion of his betting winnings with viewers.
According to Complex, the Toronto-born superstar revealed on Instagram that he will go live from 21 to 23 December, streaming his online gambling sessions while offering fans a chance to receive a major payout. Drake said one lucky viewer will receive 10 percent of his total winnings from the streams, which will be conducted in partnership with crypto gambling platform Stake.
“Can we end my roughest gambling year on a good note??” Drake wrote. “I want to MAXWIN and share 10% of it with you.” He added that the livestreams would run “BACK 2 BACK 2 BACK” over the three nights and encouraged fans to visit Stake for entry details.
The announcement follows a turbulent year for Drake’s highly publicised betting activity. Most recently, the rapper placed a $200,000 wager on Jake Paul to defeat Anthony Joshua, a result that would have paid out roughly $1.64 million. Paul ultimately lost, reigniting online jokes around the so-called “Drake curse,” a long-running meme tied to the artist’s high-profile betting losses.
Despite the setbacks, gambling has become a core part of Drake’s public persona. Through his partnership with Stake, he regularly posts high-stakes wagers across boxing, UFC, the NBA, NFL, and international football. While some bets have delivered significant wins, many have also ended in losses, all of which Drake has continued to share publicly. This time, however, the emphasis appears to be on fan participation.
Drake’s renewed gambling promotion comes amid increasing legal pressure on Stake and its celebrity endorsers in the United States.
In October, crypto gaming operator Stake.com and its US-facing platform Stake.us were named in a class action lawsuit filed in New Mexico, alongside Drake and fellow influencer Adin Ross. The plaintiffs allege that Stake is operating an illegal online casino disguised as a “social casino,” in violation of state gaming and consumer protection laws.
The lawsuit, submitted to the Second Judicial District Court of Bernalillo County, names Sweepsteaks Limited, the operator behind Stake.com, as a defendant. It claims that while Stake.com is barred from operating in the US, the company allegedly uses Stake.us as a “virtual clone” to bypass gambling restrictions through digital token mechanics.
The New Mexico case followed a similar class action in Missouri, filed less than a week earlier, which accused Stake of using its US platform to circumvent state gambling bans. Gaming law specialist Daniel Wallach first reported the New Mexico filing.
Responding to the Missouri lawsuit, a Stake spokesperson previously told SiGMA News that the company had not been formally served and denied the allegations.
The lawsuits also placed renewed focus on Drake’s promotional role with Stake. The rapper reportedly signed a $100 million partnership deal with the platform and has livestreamed multiple high-stakes wagers in recent years, including a $1.25 million Bitcoin bet during the 2022 Super Bowl and a ₹6.41 crore ($715,956) wager on Royal Challengers Bengaluru during the IPL 2025 final, which reportedly earned him ₹11 crore ($1.2 million).
Plaintiffs in the Missouri case alleged that such livestreams function as marketing stunts funded by Stake rather than personal bets, while the New Mexico complaint accused the company of glamorising online gambling and targeting underage or vulnerable users through influencer-led promotions.
The New Mexico filing added to a growing list of legal challenges faced by Stake across the US, including lawsuits in California, Illinois, Alabama, Massachusetts, South Carolina, and Minnesota. Many of the cases centre on whether Stake.us has been misclassified as a social casino.
Despite the scrutiny, Stake remains one of the world’s largest crypto gambling operators. The company reported $4.7 billion in revenue in 2024 and processes more than $219 billion in Bitcoin transactions annually.
#Drake #CryptoGambling #Stake #InfluencerMarketing #OnlineBetting
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