Illegal Gambling Advisory for the Gaming Industry

Limited visibility into illegal operators’ revenues and player numbers makes the scale of the problem easy to underestimate and effective action difficult to plan. GCA uses its own methodology to estimate the scale of illegal gambling activity, with accuracy estimated by GCA at 90–95%, and analyses its structure to identify available enforcement and channelisation options.

For regulators, this provides an assessment of how much activity takes place outside the licensed system and what attracts players there — pricing, product offering or availability. These findings inform enforcement priorities and channelisation policy.

For licensed operators, we identify where unlicensed sites copy or misrepresent their brands and products, and assess the response options available in the relevant market. You receive a clear assessment of the findings and practical recommendations tailored to your role and objectives.

Challenges

What our clients are dealing with

A market with no reported numbers

Illegal operators publish no revenue or player figures, so without a dedicated estimation methodology the scale of the problem is guesswork, not evidence.

Enforcement that treats the symptom

Blocking a site or a brand name does little if the price, product or availability gap that drew players to it in the first place is still there.

What GCA provides

Deliverables

Illegal market assessment

An estimate of the scale and structure of unlicensed gambling activity in a given market, built on GCA's own methodology (accuracy estimated by GCA at 90–95%), and what is driving it.
Enforcement options review

A set of practical enforcement and channelisation options available to the regulator or operator, not a generic list of powers.
Brand protection monitoring

Ongoing identification of unlicensed sites copying or misrepresenting your brand or product.