SiGMA South Asia

Date: November 30, 2025

Location: Colombo, Sri Lanka

SiGMA South Asia

Sri Lanka is set to transform gaming in South Asia, a market of 2 billion people, projected to surpass $7.5 billion by 2028 and boasting a 20% annual growth rate. 

By the financial year 2023, India’s gaming market had surged to an impressive 3.1 billion U.S. dollars, marking it as one of the fastest-growing segments. Coupled with the projected growth in the mobile games segment – India is expected to lead with 239.63 million users by 2027. 

Pakistan also continues to navigate an increased appetite for gambling, with the industry expected to grow at a CAGR of 6.4% during 2020-2026, and reach USD 0.51 billion by 2026. Increased internet penetration, a young population, rising income, and the fast adoption of mobile payment systems all point to new growth to come from this upcoming market. As of 2023, Pakistan boasted 257 game development companies and 300 gaming studios – a PwC report indicates the country´s game market could see an expansion of 21.9%.

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