EveryMatrix’s UK market presence continues to grow, as the supplier has secured its first turnkey casino technology partnership in the country with the land-based and online bingo operator, The Palaces.

As a result, the operator’s platforms, The Palaces and Bingo Britain, will be powered by the supplier’s core products: advanced player account management platform, payments platform, and affiliate management and tracking platform.

“We’re delighted to partner with such an established brand as The Palaces as we continue to expand our presence in the UK and Ireland,” commented Ebbe Groes, Group CEO and Co-Founder at EveryMatrix.

“Our turnkey technology is enabling more global brands to significantly enhance and maximise their offerings and there are plenty more to come very soon.” 

Operated by Palatial Leisure, The Palaces’ brands will be able to offer their players new experiences with fresh content and technology provided by EveryMatrix.

Patrick Duffy, Managing Director at The Palaces, noted: “Migrating our platform to the EveryMatrix tech stack is a major step in the evolution of our digital strategy, giving us the flexibility and scalability we need to grow. 

“With EveryMatrix, we will drive forward our online presence and engage our audience in new ways; with enhanced content, features, and promotional tools, giving them even more reasons to play with us.”

EveryMatrix’s partnership with The Palaces is just one component of the supplier’s recent push to grow its presence in the UK market.

At the start of July, EveryMatrix secured a multi-year partnership with BetTOM, providing its full turnkey solution to the operator in the UK market.

In addition, the supplier expanded its UK presence earlier this year by opening a new central London office on the 25th floor of the HYLO building in Old Street.

Source