Moving platforms can feel risky: traffic dips, UI changes, retention worries. In practice, a well-planned migration is a clean reset that sets you up for growth rather than disruption. That’s why Atlaslive shares with iGaming Expert insights on the process that can help make the shift as effortless as possible.

When It’s Time to Move

Common triggers:

• Scale & stability: spikes crash the old stack, peak-hour glitches keep coming.
• Support gaps: slow or shallow tech support drags daily ops.
• Compliance pace: delays with audits, local integrations, or certifications block market entry.
• Partnership fit: the provider no longer aligns with your roadmap.

What Actually Moves

Migration isn’t “copy everything.” It’s a focused transfer, so operations pick up smoothly.

• Always moved: user profiles, balances, account settings (language, currency, status).
• Categories that can move independently: finance, risk, responsible gaming, etc. (linked to users with clear descriptions).
• Historical logs (spins/transactions/bonuses): optional and discussed case-by-case due to volume and practical value.

“A migration’s success isn’t judged on Day One — it’s measured in how the system supports growth in the months that follow.” — Dmytro Matiiuk, Head of Delivery at Atlaslive

How Atlaslive Runs Migration

1- Pre-migration setup: map data structures; prepare scripts across backend, billing, and databases.
2- Initial import: bulk-load within tested thresholds to keep systems responsive.
3- Domain & DNS cutover: a short, planned off-peak window to switch with minimal impact.
4- Testing & launch: load simulations, UX alignment to keep the experience familiar, balance checks, and refresh of recent updates.

What Can Go Wrong, and How We Limit It

You can expect some temporary user friction, like password resets or small UX shifts, but they are mitigated with clear communication and targeted traffic. SEO may fluctuate while redirects, URLs, and metadata are rebuilt, so a settling period is normal.

Operational readiness matters too: CRM, support, and risk teams need onboarding, which we schedule ahead of cutover. Typically, the only user-visible downtime is a single window of up to several hours during the DNS switch, timed outside peak activity.

Early weeks are for monitoring and fine-tuning; with quality traffic, strong retention tools, and responsive support, performance normalizes quickly.

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