Ahead of the Premier League season kicking off this weekend, Manchester United has confirmed a new multi-year partnership with Parimatch.

As a result of the deal, the operator will become the club’s official betting partner across parts of Asia and the MENA region.

Sergey Portnov, CEO of Parimatch, said: “When we see greatness, we recognise it immediately. Manchester United represents everything we stand for – ambition, excellence, and an uncompromising drive to succeed. This partnership goes beyond business; it’s about joining forces with a club that commands respect across Asia and MENA. We build bridges where others see barriers. 

“Together with Manchester United, we’re not just reaching fans – we’re creating experiences that will define how football partnerships should work.”

The deal will see Parimatch branding feature on LED perimeter advertising at every home match at Old Trafford, starting with the club’s Premier League opener on 17th August. 

Furthermore, Parimatch will also activate the collaboration through access to club experiences, VIP tickets as the operator taps into the club’s significant fan base in Asia and MENA.

Marc Armstrong, Chief Business Officer of Manchester United, added on the deal: “We are pleased to welcome Parimatch as a new partner of Manchester United in parts of Asia and MENA. Parimatch has an impressive record of working with leading sports organisations and we look forward to building a successful relationship that engages our fans in these key regions.”

The operator continues to build its Premier League portfolio having agreed a deal with Leeds United earlier in the Summer.  

It comes as the Premier League’s relationship with gambling prepares to enter a new era, with the top flight teams agreeing to a ban on front-of-shirt sponsorships from the gambling industry following the completion of the upcoming season. 

We explored whether the new sponsorship framework will be impactful and what it means for gambling’s exposure within Premier League football, ahead of the start of the new season this weekend.

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