Gaming Innovation Group (GiG) has announced a pan-European agreement with GP Gaming, marking a new chapter in its global expansion.

This partnership will leverage GiG's turnkey solution – including its advanced Sportsbook, SportX – and the iGaming Platform, CoreX.

The agreement involves launching GiG’s SportX and CoreX platforms in multiple European markets, with a dedicated launch in the French market for sports betting (subject to regulatory approvals).

SportX is a sportsbook solution that offers odds, insights and betting opportunities across a range of sports. It is supported by a trading team that provides real-time adjustable margins and a variety of betting options – including virtuals, horseracing and bet builders.

Commenting on the new partnership, Andrew Cochrane, Chief Business Officer at GiG Platform & Sportsbook, stated: “The partnership with GP Gaming and the proven track record their management have in building successful online sports betting brands, is further evidence of the reliance preeminent industry partners have in SportX’s promise to drive long-term revenue growth.

“The strength of our sportsbook and platform technology is anchored to the wealth of experience we have in multi-jurisdictional markets across the globe, and I’m again proud that our commitment to delivering innovative and product-rich solutions continues to attract ambitious new partnerships.”

Samuel Ruff, GP Gaming COO, added: ”We are delighted to have partnered up with GiG, identifying their best-in-class sports betting and platform technology as the ideal solution to power our new venture, generating long-term and sustainable growth throughout multiple markets worldwide.”

The start of the month saw more developments for GiG when the company announced that Phil Richards had been appointed as CFO for Platform & Sportsbook.

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