Affiliate management platform ReferOn has strengthened its payment capabilities by introducing a new crypto finance system to automate partner payouts.

The new feature is designed to centralise the payout process within the ReferOn ecosystem and supports crypto payments through payment gateways operated by licensed partners.

According to ReferOn, the updated capabilities remove the “bottleneck” associated with manual processing of cryptocurrency transactions and reduce the workload for managers, enabling teams to scale payout volumes without increasing headcount.

Vlad Bondarenko, Head of Product at ReferOn, commented: “In all honesty, manual crypto payments are a disaster waiting to happen. When teams are afraid of entering the wrong address, making a double payment, or organising ever-growing spreadsheets, the team environment turns conservative and reactive.”

With the new payment solution, ReferOn partners gain access to a centralised financial page, providing a complete overview of all financial activity.

ReferOn emphasised that security was a key focus in development: all automated payouts require two-factor authentication before being executed.

Bondarenko added: “Our new crypto finance layer eliminates confusion by providing managers with a comprehensive, centralised hub that automates the manual via integrated payment partners. This feature isn’t about offering affiliates a fancy new payment method or automating for the sake of it, it’s about freeing you up to run a revamped financial operation.”

Alongside its crypto initiatives, ReferOn is also actively expanding the use of artificial intelligence to improve data collection and analysis.

In March, the company introduced Evolution Cohort, an analytical model designed to assess player value, retention, and monetisation. The tool helps identify key patterns, including early performance peaks in specific user groups, sustained long-term value, and cases of premature decline.

“The era of ‘detective work’ in affiliate marketing is over,” said Bondarenko at the time of the announcement.

“Most platforms just dump data on you and leave you to figure it out in a chaotic and messy spreadsheet. Evolution Cohort changes the game because it actually interprets the momentum of your business.”

 

 

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#iGaming #AffiliateMarketing #Crypto #Payments #FinTech #Automation #AI