Fortuna Poland has signed an exclusive partnership with Kanał Zero, a digital media platform with more than 2.2 million subscribers and 7 million monthly users.
 

Key Points

The partnership will include brand visibility campaigns, promotional activations and tailored offers across sports, entertainment and digital content

The agreement expands betting sector involvement in Poland’s growing digital media landscape and forms part of Fortuna’s wider partnership strategy
 

Fortuna Poland has become the exclusive betting partner of Kanał Zero, one of Poland’s growing digital media platforms. Kanał Zero has more than 2.2 million subscribers, 1.8 billion views and 7 million monthly users.

For Fortuna, the partnership with Kanał Zero represents involvement with one of Poland’s most prominent media projects of recent years.

Kanał Zero is a project created by Krzysztof Stanowski that officially launched on YouTube on 1 February 2024. The platform quickly gained significant recognition, expanding beyond the traditional current affairs channel format. Its programming includes interviews, debates, sports, lifestyle and commentary content.

The partnership will include brand visibility initiatives, promotional activations and tailored offers aimed at Kanał Zero’s audience across sports, entertainment and digital content.

According to Fortuna Poland, the agreement forms part of its strategy of focusing on selected partnerships and audience engagement initiatives.

The agreement further expands betting sector involvement in Poland’s digital media landscape.

Fortuna has been expanding across Europe recently. Fortuna Entertainment Group (FEG) has acquired a 70% stake in Topsport, Lithuania's leading omnichannel gaming operator, marking a significant expansion into the Baltic region for the Czech-based group.

Topsport holds a commanding 54% share of the Lithuanian market and has operated in the country for 24 years. 

Meanwhile, the group also entered the Montenegrin market with the acquisition of a 51% stake in Lob, Montenegro's second-largest sports betting and gaming operator.

The deal includes an option for Fortuna to increase its stake over time and marks one of the largest recent foreign direct investments in the country's entertainment sector.

 

 

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