Betano was named an Official Tournament Partner of the FIFA World Cup 2026 in Europe and South America as part of a new agreement between FIFA and Kaizen Gaming’s flagship brand. 

The tournament, set to take place across Canada, Mexico, and the United States from 11 June to 19 July, will become the largest  FIFA World Cup in history, featuring 48 national teams competing for the coveted title for the first time.

This marks the third collaboration between Betano and FIFA. Four years ago, the company made history as the first sports betting operator to partner with FIFA, joining as an Official Regional Partner of the FIFA World Cup Qatar 2022 in Europe. More recently, Betano was also named an Official Partner of the FIFA Club World Cup 2025.

“We are delighted to welcome Betano among the Tournament Supporters of the FIFA World Cup 2026,” said FIFA’s Chief Business Officer, Romy Gai.

“Since we first partnered with Betano four years ago, we have seen a genuine commitment to sporting integrity, bringing fans closer to our game and finding new, engaging ways to entertain them. We share these objectives and are glad to have this powerhouse by our side as we look forward to uniting the world through football once again in North America and beyond,” he stated.

“Partnering with FIFA for the third time is a proud milestone for everyone at Kaizen Gaming and a clear reflection of our global evolution,” added George Daskalakis, co-founder and CEO of Kaizen Gaming.

“The FIFA World Cup 2026 is the ultimate intersection of sport and entertainment, reaching billions of people. For us, it is the perfect stage to solidify Betano as the most trusted brand globally for responsible online sports betting. Our focus now is to deliver a thrilling, innovative and secure experience for fans throughout the tournament.”

Betano, part of Kaizen Gaming — a winner of the “Operator of the Year” award at the EGR Operator Awards in 2024 and 2025, as well as “Operator of the Year (Large)” at the SBC Awards — will offer fans a unique opportunity to experience the FIFA World Cup atmosphere while engaging responsibly with the tournament.

The platform will provide users with a wide range of responsible gaming tools, including financial limits, time management controls, and 24/7 dedicated customer support.

In addition, Betano will roll out a series of offline and digital fan engagement activations across Europe and South America to celebrate the FIFA World Cup 2026.

 

 

 

 

 

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