The agreement will bring Reevo's proprietary games to Lottomatica, Goldbet and Planetwin through GBO Group PWO's distribution network.
 

Key Points

Through GBO Group PWO, Reevo's in-house titles will go live across Lottomatica, Goldbet and Planetwin, three of Italy's most recognised operator brands

GBO Group PWO is backed by Lottomatica Group, which holds roughly a 21% share of Italy's online casino market
 

Reevo has secured a distribution agreement with GBO Group PWO that will place its proprietary game content on three of the most prominent platforms in Italy's regulated iGaming market: Lottomatica, Goldbet and Planetwin.

The deal gives Reevo direct access to GBO's distribution infrastructure, which the company describes as one of the most established gaming ecosystems in Italy. GBO Group PWO operates under the umbrella of Lottomatica Group, the country's largest public gaming group, giving Reevo exposure to a nationwide audience through operators with deep brand recognition and an established digital footprint.

Karl Grech, Head of Business Development at Reevo, said: "Partnering with GBO PWO is a major milestone for REEVO and a significant step in strengthening our presence in the Italian market. Bringing our games to leading brands like Lottomatica, Goldbet, and Planetwin allows us to reach a wide and highly engaged audience. 

“This collaboration reflects our focus on expanding through strong partnerships and delivering content that performs across some of the most competitive and regulated markets in the industry."

The agreement is the latest in a series of distribution moves Reevo has made in Italy since obtaining its ADM certification in December 2024. The company first entered the market through a content partnership with Tuko Productions, then expanded its reach in February 2025 through a deal with aggregation platform Microgame, which at the time gave Reevo access to more than 60 operators across the territory. 

The GBO partnership adds another distribution layer, this time connecting directly to consumer-facing brands rather than through a third-party platform intermediary.

According to Reevo, Italy has been a deliberate priority. The company holds licenses across multiple European jurisdictions, including Malta, Romania, Bulgaria, Sweden, Greece and Portugal, as well as emerging markets such as Colombia, Brazil and Peru. 

In that context, the GBO deal fits a pattern of consolidating distribution in large, mature regulated markets where content certification is a prerequisite and competition among B2B suppliers for operator shelf space is high.

 

 

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