Sportingtech has enhanced the utility and customisation features of its sportsbook interface, to be showcased at the SBC Summit Latinoamérica in Miami from October 29 to 31.

UI upgrades have elevated the sportsbook interface, providing enhanced customization and control options for Sportingtech’s new and existing clients.

Tommy Molloy: Sportingtech

Tommy Molloy, Chief Product Officer (CPO) of Sportingtech, commented, “Our new sportsbook interface reflects our unwavering commitment to providing our partners with the tools they need to thrive. This launch underscores our focus on delivering a highly customizable and innovative platform that meets the evolving needs of both operators and players.”

Sportingtech has developed new modules to enhance the utility of its sportsbook interface, helping clients promote Custom Events and BetBuilder promotions to audiences.

The interface offers improved functionality with its ‘Share a Bet’ feature – providing “a more streamlined version of this popular tool, allowing players to easily share and engage with their bets more than ever before.”

Further UX enhancements see Sportingtech re-engineer its ‘Quick-Bet’ feature to promote instant wagering opportunities to customers.

Deeper personalisation is provided by “300 Exclusive Icons,” giving operators a vast array of unique icons that set their sportsbook apart, ensuring a distinctive visual identity.

The interface will further provide the option of ‘Enhanced Betting History Control,’ deemed a key requirement for Brazilian regulation. The feature provides users with improved transparency and control over their betting history, ensuring full compliance and a superior user experience.

Showcasing at the SBC Summit Latinoamérica, CPO Molloy concluded: “With features like Custom Events and BetBuilder, we empower our partners to create more engaging and personalised experiences that drive acquisition, retention, and overall growth.”

“We pride ourselves on being a global provider with local expertise, building solutions that offer innovation and customisation—all while supporting our partners through dedicated, world-class service,”

Molloy added. “This major release continues our mission to create a faster, richer experience for players while equipping our partners with the flexibility and support they need to accelerate business growth and achieve long-term success.”

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