In a strategic move to broaden its footprint in Latin America, Inspired Entertainment has extended its partnership with bet365, debuting its popular slot game Sticky Stacked Fire 7s in Mexico. This marks Inspired’s entry into its eleventh market with bet365, a milestone celebrated by both companies as they aim to deliver unique gaming experiences to players across the region.

Strengthened partnership in Latin America

The extension of this partnership into Mexico is significant for both Inspired and bet365, as it brings a portfolio of 50 of Inspired’s top gaming titles to a new audience. These games are now live through the bet365 platform, expanding the online gaming choices for players in Mexico. The collaboration is the latest chapter in a long-standing partnership between the two companies, reflecting a shared commitment to growth and player satisfaction in Latin America.

President and CEO of Inspired, Brooks Pierce, highlighted the importance of this expansion, stating, “Today marks a significant milestone for Inspired as we deepen our partnership with bet365. We are thrilled to bring the Sticky Stacked Fire 7s game to players in Mexico, along with an impressive lineup of 50 games at launch. We remain committed to providing exceptional gaming experiences, and we believe this expansion will resonate well with players in the region.”

For bet365, this launch underscores its ongoing dedication to expanding brand recognition and customer reach in the Latin American market. The company recently entered Peru, signalling a focused strategy in the region. A bet365 spokesperson said, “The exclusive launch of Sticky Stacked Fire 7s reflects our commitment to delivering thrilling gaming experiences. We are confident that Inspired’s games will resonate with our Mexican audience just as they have in other markets.”

Successful year for Inspired Entertainment

The partnership with bet365 in Mexico comes as Inspired continues a successful year, securing high-profile agreements and expanding into new markets. This month, Inspired announced a licensing deal with the NHL, enabling the company to utilise the league’s brand assets in its gaming products. Additionally, Inspired entered an agreement with Loto-Québec to introduce a Hybrid Dealer Roulette, launched earlier in October. In a further sign of its expanding footprint, Inspired recently partnered with FanDuel to integrate its hybrid dealer suite.

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