Vermantia’s Chief Business Officer Spyros Stavropoulos offers an overview of the company’s virtual racing betting products, and notes why these new innovations can help attract a new audience.
As the rise of igaming and online sports betting continues globally, there have been concerns over the long term health of horse and greyhound racing, but Vermantia argues its new solutions can breathe new life into the so-called heartbeat of the gambling industry.
In an industry where excitement and engagement are paramount, our innovative product is set to redefine the landscape of virtual betting. We have top-quality greyhound and horse races sourced from multiple, active UK tracks, and offer an unparalleled betting experience through full high-definition footage from our regularly updated library of races. Our product is meticulously designed with the player’s experience at its core, ensuring an action-packed, immersive environment that seamlessly combines the thrill of live racing with the ease of virtual games.
Horse racing and greyhound racing have captivated audiences with their fast-paced action, and our platform capitalises on this fascination. Players can now enjoy an endless stream of real greyhound and horse racing action, complete with all the top-performing betting markets enabled. Each race is accompanied by professional live commentary, elevating the viewing experience and enhancing the excitement. The addition of Vermantia’s brand new position indicator feature allows players to track the runner positions during every race, allowing bettors to have new insights into the performance of each racer.
At Vermantia, we are striving to attract a diverse audience, whether a fervent fan of virtual gaming or a dedicated racing enthusiast. We are aiming to do this via a blend of modalities, ensuring something for everyone. The fast and frequent nature of virtual games is interwoven with real racing content, meeting the rising demand for enjoyable and engaging activities. This unique fusion creates a new realm of entertainment, giving players access to premium real horse and greyhound content that delivers a fast-paced, action-packed betting experience.
Image: Vermantia
At the heart of our offering is a commitment to quality and exclusivity. Our top-quality and exclusive pre-recorded horse and greyhound races are sourced from multiple and active UK tracks, providing a rich array of racing experiences. This constant stream of updated content guarantees a selection of contemporary races, ensuring players are always engaged and entertained. Moreover, we take pride in offering fully licensed content directly from the rights owners, reinforcing our dedication to compliance and integrity within the industry.
Flexibility is another key strength of our product. Our adaptable game engine is designed to fit seamlessly into any regulatory framework, allowing operators to tailor the experience to meet their specific needs while ensuring regulatory compliance. This adaptability not only broadens our market reach but also empowers our partners to maximise their offerings in a competitive landscape.
Racing has been a long standing staple of the global betting industry, serving punters for decade after decade. Yet as new technologies offer players newer experiences, such as placing casinos in people’s pockets and the rise of online sports betting, there have been fears for racing’s future. However, we are confident that our solutions can resonate with younger bettors and keep those newer generations interested in the racing sector.
Vermantia’s solutions cater to newer generations of bettors by providing a dynamic and engaging user experience through advanced technology and innovative content. The CONNECT platform offers a wide array of options, including live sports, virtual games, and instant win games, which aligns with the preferences of younger audiences who favour real-time engagement and variety. Additionally, tailor-made designs and localised content enhance relatability and accessibility, encouraging participation from a tech-savvy demographic.
Incorporating our omni-channel content solutions means offering engaging virtual racing experiences and utilising data-driven insights to enhance customer engagement and retention. We provide analytics that help you understand player behaviour, allowing you to tailor marketing strategies effectively and maximise revenue opportunities.
The racing betting sector faces challenges such as increasing competition, the need for real-time data integration, and the demand for localised content. Vermantia addresses these challenges through its comprehensive offerings, such as real-time odds and results overlays, seamless integration with betting systems, and fully localised production with local language commentary. By providing a robust infrastructure that supports a variety of international racing content across all time zones and the ability to customise experiences based on local markets, Vermantia enhances operational efficiency and bettor engagement in the racing sector.
Our platforms are designed to assist retailers like you in leveraging the popularity of virtual racing to attract new players, retain existing customers, and drive engagement across multiple channels, including web, mobile, and in-store experiences.
As we venture into a new era of digital gaming, it’s time for your brand to join the winning pack in virtual racing. Our expert team is dedicated to delivering the right omnichannel content solutions tailored to your specific needs and audience. Embrace the excitement of greyhound and horse racing while staying ahead in the competitive landscape.