FotMob, the essential football app with over 20 million global users, has announced a strategic, multi-year and exclusive partnership with bwise Media, a leading media agency specialising in sports betting and igaming.

Starting in January 2025, bwise will manage most of FotMob’s global ad sales and igaming partnerships across key markets. This partnership reflects bwise’s mission to connect brands with sports audiences through innovation and advertising excellence, bringing new ad solutions and engaging content to FotMob’s passionate user base.

Driving Growth Across Key Markets

With its largest user bases in the US and UK, FotMob and bwise will focus efforts on these and other regulated markets worldwide. bwise will deliver high-quality, localised ad campaigns on FotMob’s app, creating a valuable platform for igaming operators to engage football fans actively following matches and league updates. Through this exclusive partnership, igaming brands can access unique ad placements, including native ads and integrations, tailored to capture fans’ attention in the moments that matter.

Enhanced Fan Engagement Through Custom Content

FotMob and bwise will introduce custom betting content, dynamic display formats, and premium ad placements aligned with FotMob’s extensive football coverage. This seamless integration enables fans to view match-specific odds and explore exclusive offers tied to major games, enhancing both the fan experience and advertising effectiveness.

“FotMob has established itself as an indispensable platform for football fans around the world, and with bwise as our partner, we’re opening new ways to deliver valuable content and targeted advertising to our audience,” said Christer Nordvik, CEO of FotMob.

Sebastian Paris, COO and co-founder of bwise Media, added, “We are thrilled to partner with FotMob, a global leader in football live scores and content. Our expertise in sports media and igaming will help FotMob drive real value through innovative ad experiences for its fans. Together, we’re excited to leverage our media technology and extensive operator network to create meaningful, tailored campaigns.”

Expanding Opportunities for 2025 and Beyond

This exclusive partnership offers igaming brands a fully integrated advertising solution on one of the most popular football apps in the market. With Hero Placements, native ads, and custom integrations, bwise and FotMob are set to redefine digital advertising in sports betting by delivering tailored campaigns that resonate with fans’ interests.

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