WST announces OlyBet as its new European Betting Partner for the 2024/25 season, empathising a focus on innovative initiatives at snooker’s premier invitation event, The Johnstone’s Paint Masters, set to take place in January at the Alexandra Palace in London. OlyBet will partner with WST to showcase the pinnacle of professional competition, the enthusiasm of dedicated snooker fans, and the talent of world-class players.
OlyBet, a renowned brand under the Olympic Entertainment Group, stands as one of Europe’s leading names in sports entertainment, sports betting, online gaming, and gambling. Known for its strategic associations, OlyBet partners with top-tier sports companies across Europe, including clubs in LaLiga, Serie A, and the DP World Tour. Adding power to its brand, football legend Luka Modrić serves as OlyBet’s ambassador and content collaborator, strengthening its appeal to a global audience. With a robust presence in the sector, OlyBet continues to solidify its image and reputation as a dynamic and innovative leader in the European sports and gaming landscape.
Corey Plummer, President and CEO of OlyBet Group, expressed excitement about the partnership with WST, stating, “This partnership will connect OlyBet communities with the excitement, rich history, and unique personalities of world-class snooker. OlyBet is renowned for delivering exceptional activations, creating memorable moments, and offering close access to the world of sports. WST continues to captivate its traditional audience while inspiring a new generation of fans with top-tier professionals and charismatic figures. We are thrilled about the opportunities this exciting partnership will bring.”
Top snooker star and fan favorite Jack Lisowski is set to join OlyBet as an ambassador this season, showcasing his charm and skill to captivate fans with compelling content. He will be joined by professional player and coach Michael Holt, along with the current world number ten, Gary Wilson. Together, this trio aims to upgrade the snooker experience for enthusiasts, creating exciting and interactive opportunities for fans to connect with the sport and its top talents.
Peter Wright, Commercial Director of WST said, “It is exciting to collaborate with OlyBet for the first time, an innovative brand with fantastic partnerships in sports like football and golf. We look forward to working with the OlyBet team and their new ambassador, Jack Lisowski, known for his flamboyant style, which will fit perfectly with their content strategy.”
Through its partnerships, OlyBet provides remarkable experiences for customers and sports enthusiasts. The brand generates engaging content and offers wide range of gaming and sports entertainment across various platforms, including sports betting, casino games, poker, F2P games, and e-sports. OlyBet’s services are accessible throughout Europe in over 150 casinos, 90 sports bars, and numerous online environments.
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