OlyBet has been named the new European Betting Partner of the World Snooker Tour (WST) for the 2024/25 season.

The Olympic Entertainment Group-owned betting brand emphasised that the deal will have a specific focus on innovative activity at snooker’s biggest invitation event, the Johnstone’s Paint Masters.

Corey Plummer, Chairman and CEO of OlyBet Group, commented: “Partnering with WST will bring the excitement, history, and personality of world-class snooker closer to Olybet’s communities. 

“OlyBet is known for grand activations, up close access and delivering memorable moments through sports. The WST captivates its traditional base and inspires a new generation of fans with the world’s best players. This will be an exciting partnership.”

In January 2025 at The Johnstone’s Paint Masters, part of snooker’s historic Triple Crown Series, OlyBet will have table-side branding and will have a presence at Alexandra Palace in London to engage with fans.

Top snooker star and crowd favourite Jack Lisowski will join OlyBet as an ambassador this season to create engaging content, along with professional player and coach Micheal Holt and the current world number ten Gary Wilson. 

“It’s exciting to team up for the first time with OlyBet, an inventive brand which has some fantastic partnerships in sports including football and golf,” added WST Chief Commercial Officer, Peter Wright. 

“We look forward to collaborating with the OlyBet team and their new ambassador Jack Lisowski, known for his flamboyant style which will fit perfectly with their content strategy.”

OlyBet Group also partners across Europe with clubs in LaLiga, Serie A and with the DP World Tour. Footballer Luka Modrić is an OlyBet brand ambassador and content collaborator.

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