BETBY has launched its latest marketing campaign together with the firm’s brand new ambassador, Grandmaster Magnus Carlsen. 

Titled ‘Make Your Move’, the campaign raises the awareness of the challenges operators face in the igaming industry, including getting access to innovative technology and a pool of experts to achieve sustainable global growth. 

In the video, Carlsen can be seen strategising and evaluating a number of scenarios before making a move that secures him the victory – a symbol of thoughtful decision making that is needed in igaming. 

Pierre Pulis, Head of Marketing at BETBY, said: “Magnus Carlsen embodies the precision, strategy, and vision needed to excel at the highest level – qualities that resonate deeply with BETBY’s mission.”

Magnus Carlsen was announced as BETBY’s ambassador back in October, when the company’s CEO, Leonid Pertsovskiy, described his skillset as fully matching BETBY’s strive to innovation and excellence. 

On the partnership, Pertsovskiy added: “As BETBY continues to lead the market with ground-breaking sports betting solutions, Magnus will represent our commitment to quality, innovation, and strategic excellence. We are excited and proud to collaborate with such a renowned sports icon.” 

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