Interactivity, engagement and fostering a true sense of community are ultimate ambitions that are spread right across the igaming ecosystem, with each, or combination of all, crucial in ensuring players are truly valued and receive maximum satisfaction from their experience.

This forms a primary objective for Slotjava and Nuovicasino, which are seeking to heighten each of these in order to propel themselves forward within their Italian home market and potentially beyond.

However, before delving into what the future could have in store, and crucially how each of these sites will achieve their ongoing lofty internal ambitions, VP of Product, Ola Wallin, reserved time to elaborate on an impending landmark occasion.

As both Slotjava and Nuovicasino head towards a milestone fifth anniversary of operation, Wallin details how the achievement is a testament to the great level of dedication that has been evident in aiming to grow the brands over the past half decade.

“Offering free to play slot machines can be very demanding from a load perspective and myself can get very annoyed at even the slightest delay”

“Time really flies by fast, these sites are our flagship assets in Italy,” he says. “They became popular fast, and they have stayed popular. 

“This is great proof that we have succeeded with building two very strong brands, but also a great acknowledgement for the team behind it who has worked extremely hard for these five years, and continue to deliver a great experience for the end users.”

Witnessing such growth is certainly no mean feat, especially when this has been gained across Europe’s second largest igaming market, and one where players are well versed on the nuances and intricacies associated with online gaming.

Despite the challenge possessed by aiming to achieve considerable growth within such a market, Wallin ascertains that a multitude of key features introduced by Slotjava specifically lie behind the success enjoyed thus far.

“I think we had the right focus from the start. Learning from previous ventures with similarly focused sites,” he comments.

“We wanted an easily navigated, lightning-fast site with a very extensive slot machine library. Offering free to play slot machines can be very demanding from a load perspective and myself can get very annoyed at even the slightest delay in load time. 

“We invested an extensive amount of time into heavy caching and optimisation of images to really ensure that users never experienced any delays that they experienced on many competitor sites.”

Alongside the delivery of such a consistent wave of updates and upgrades spread across multiple years of operation is the achievement of numerous key accomplishments.

As each year passes by, Slotjava has been able to reflect on a number of critical milestones being met. For Wallin, however, there is one particular standout when looking back at the history of the site.

“Enhance the user’s interaction with each other, but also in terms of knowledge exchange and making it easier for users”

“I would say that seeing over one million plays on a specific slot machine was something we celebrated,” he says. “It is a very fulfilling feeling to build something from scratch and see people embracing and liking it.”

In spite of the significant steps forward made during the lifespan of Slotjava, standing still never spells success. Especially within an industry such as online casino.

In conclusion, Wallin addresses just how the entity will build on the progress witnessed thus far by detailing the primary objectives it is hoped will be achieved moving forward, as well as how these ambitions will be met.

“We would love to build something more interactive in terms of community experience,” he explains. “Enhance the user’s interaction with each other, but also in terms of knowledge exchange and making it easier for users to identify their preferred type of slot machines quicker.”

Adding: “We will probably release new features in an early access stage, we always believed that this was the best way to ensure that the product becomes successful. 

“Releasing a product which is almost finished to correct and enhance features based on real user data. Instead of releasing something you believe the end user wants and ending up with something that never reached its full potential.”

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