Changing sports betting UIs used to be difficult and time-consuming, until now. Andrew Brown, Chief Commercial Officer at GomaUX, explains how the company’s API integrates easily and quickly to deliver a UX that is modern and drives revenues for sportsbooks.

SBC News: Firstly, could you please introduce Goma Development to our audience? Who is Goma, and what do you do?

Andrew Brown: GomaUX introduces a completely new sports betting user experience, giving operators full control over their look and feel, betting content and promotions. This eliminates the delays often associated with development projects tied to operators’ roadmaps, enabling faster time-to-market. Operators can also easily add new interface features, such as Tinder-style bet swipes or competition-specific highlights, ushering in a new era of flexibility in managing user experiences.

The company is supported by the Phoenix Group, an investment fund founded by seasoned gaming and sports betting executives. With expertise from leading global brands like bwin, 888 and PartyGaming, as well as local successes like Crocobet and Bet.pt, Phoenix is driving innovation and transforming the sports betting landscape through solutions like GomaUX.

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