Online gambling provider LeoVegas Group has joined the ranks of the European Gaming and Betting Association (EGBA) as a member.  

Joining EGBA represents a clear statement by LeoVegas of its commitment to being a key contributor to industry cooperation and standards setting. The operator will leverage its membership to advocate for stronger EGBA representation across key regions, such as the Nordics. 

As part of the collaboration, LeoVegas will take an active role in EGBA’s working groups and initiatives on responsible advertising, safer gambling, and the adoption of the latest EU AML rules affecting the digital sector.

One such initiative includes the annual Safer Gambling Week campaign organised by EGBA, with this year’s edition marking record-breaking participation and engagement by reaching 30% more users than the previous year.

On the partnership, Carl Brincat, Director of Policy & Regulatory Affairs at LeoVegas Group, commented: “As a company committed to safer gambling and technological innovation, we look forward to contributing our expertise to EGBA’s important work. 

“This partnership aligns perfectly with our vision of leading the way towards a sustainable and well-regulated gambling industry in Europe.”

Officially welcoming the association’s latest member, Maarten Haijer, Secretary General of EGBA, added: “We’re delighted to welcome LeoVegas Group to EGBA’s membership and pleased to close the year with another new member.

“As a leader in our industry and with a strong Nordic market presence, LeoVegas Group brings valuable expertise to our association and will enhance our collective efforts to promote a well-regulated and sustainable gambling sector in Europe. 

“We look forward to working closely with our new colleagues on our shared commitment to high industry standards.”

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