Boston-based DraftKings, one of the leading giants in the sports betting industry, has launched a new subscription service called “DraftKings Sportsbook+.” Priced at $20 per month, the subscription offers features like enhanced parlay odds and boosts to bettors. Initially rolled out as a pilot program for select customers in New York, the initiative is seen as a move to provide “added value” to loyal users.
However, the reception has been anything but smooth.
Industry experts and avid bettors alike have expressed scepticism about the subscription service. Many argue that by promoting improved parlay odds, the model targets less experienced gamblers, steering them towards bets with a high likelihood of failure. Parlays, which combine multiple bets into one, offer enticing payouts but are notoriously difficult to win.
“Imagine telling your wife when she asks what this monthly subscription cost is on the card it’s for better DraftKings parlay boost odds,” tweeted Joey Knish, a prominent sports bettor.
Others criticised the company’s focus, stating, “Really strange that a company banking on customers not being price sensitive would offer a service focused on giving customers better prices.”
The outrage has extended across social media platforms, with many questioning DraftKings’ motives.
One post that gained traction came from Gambling Assassin, who said, “DraftKings had nearly $5 billion in revenue last year, but apparently, that wasn’t enough. Now, for just $20 a month, you can unlock ‘better’ parlay odds. What a steal!”
Critics are calling the subscription an unnecessary money-grab, especially from a company that already enjoys substantial revenue from its core user base.
This move comes at a time when the sports betting industry is already under the radar. In recent months, congressional hearings have debated whether federal oversight is necessary to regulate betting practices and protect consumers. DraftKings’ introduction of Sportsbook+ could further fuel these conversations, raising questions about ethical practices and the line between innovation and exploitation.
DraftKings has defended its decision, stressing that Sportsbook+ is part of a test phase designed to enhance user engagement and betting options. The company stated that participation is voluntary and that they are actively listening to user feedback to refine the service.
Still, with mounting criticism, DraftKings may have to do more than tweak its offering to win back public trust.
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