Altenar has rolled out an upgraded version of its Bet Builder sportsbook product for its clients across the Italian market.

The company stated that it has been following the trend of Bet Builders’ growing popularity among both players and operators, leading to Altenar’s product team devoting additional resources towards the launch of its own version of the feature.

In detail, the Altenar Bet Builder enables players to make multiple selections on the same event and combine them into a single bet for the chance of gaining greater winnings. 

Players can particularly make the most out of football betting, with Altenar offering Bet Builder wager selections on goals, corners, cards, and player props. The firm intends for  the product to reap success given the long history of football in Italy, with plans to feature major US sports markets already in the pipeline. 

Francesco Papallo, Altenar’s Regional Director for Italy, commented: “Altenar has developed the Bet Builder feature for several years, and it is used in many countries. However, it was our goal to also offer it to our Italian operators who, thanks to this product, can ensure player retention. 

“This product demonstrates how Altenar is a high-level technological partner that can guarantee long-lasting partnerships and constant growth in various aspects.”

Just recently, the sports betting and igaming software provider also significantly strengthened its Latin America presence with two major developments. 

Firstly, authorities in Peru granted Alternar with a technological platform provider license, unlocking new revenue and partnership opportunities by tapping into the market. 

What’s more, Altenar also celebrated the opening of its new HQ in São Paulo, Brazil. 

Frederico Caputi, Sales Manager at Altenar, commented: “Opening the São Paulo office is a strategic step for Altenar as it allows us to better serve our partners and streamline operations within Brazil’s thriving market. 

“This local presence not only enhances our customer support capabilities but also significantly boosts our responsiveness to market needs and regulatory changes. 

“It is an exciting development that aligns perfectly with our commitment to growth and excellence in Latin America.”

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