Viva Sorte Bet has been named the new master sponsor of Athletico Paranaense until December 2026.

The Viva Sorte Group-owned operator will have its branding displayed on the front of the Brazilian football club’s match shirt.

Renato Ambrósio, CEO of Grupo Viva Sorte, commented: “Our main goal with this partnership is to help Athletico return to the elite of Brazilian football and remain among the greats in the country. 

“We believe in the potential of Furacão and we are here to join forces, investing in the club and creating unique experiences for the fans.

“Our mission goes beyond sponsorship. We want to be close to the fans, promoting various actions and events that reinforce the pride of being an Athletico fan. The fans can expect many new features and opportunities that will make this partnership even more special.”

Meanwhile, Viva Sorte Capitalização, also a member of the Viva Sorte Group, will have its name displayed on the badge of the shirt. 

Grupo Viva Sorte, like Athletico, originates in Paraná. This partnership aims to reinforce the company’s commitment to sport and bring benefits to the club and its fans.

“We are happy and grateful for the partnership with Grupo Viva Sorte, a company from Paraná that will be by our side at this time of reconstruction,” added Mario Celso Petraglia, president of Athletico’s Board of Directors. “This partnership will further strengthen the club to achieve its goals.”

Athletico PR are currently second in the Campeonato Paranaense table after winning four of their last five games.

The team also plays in the Brazilian second division, Campeonato Brasileiro Série B, following relegation last year. The season officially gets underway in April.

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