Kambi has strengthened its position in the Dutch market by extending its partnership with Entain-owned operator BetCity.

Through the deal’s expansion, Kambi will continue to supply the gambling provider with its end-to-end sportsbook offering, which it has been doing since the two entities first teamed up back in 2021. 

BetCity will also continue to leverage Kambi’s front-end division Shape Games in order to further optimise its user experience for Dutch players. 

Werner Becher, Kambi CEO, said: “We are delighted to extend our partnership with BetCity, a brand that has demonstrated exceptional ambition since its inception.

“This agreement reflects the strong relationship we have built over the past few years and underscores Kambi’s commitment to empowering partners with the premium technology and services needed to succeed in regulated markets.

“We look forward to continuing this journey with BetCity and supporting their next phase of growth as part of Entain’s stable of brands.”

Additional comments were also provided by the CEO of BetCity, Vic Walla, who said: “Since partnering with Kambi, BetCity has gone from strength to strength, achieving a prominent position in a highly competitive market.

“Kambi’s advanced Turnkey Sportsbook and high-quality service have been pivotal to our success, and we are excited to extend this collaboration as we continue to deliver a premium betting experience to our players in the Netherlands.”

Source