DigiPlus Interactive Corp., a Philippine-based entertainment company, has appointed Graham Tidey as country manager for its Brazilian subsidiary, DigiPlus Brazil Interactive Ltda., effective 1 March. Tidey, an industry veteran with nearly two decades of experience in international trade, investment, and iGaming, will spearhead the company’s expansion into Brazil’s growing gaming market.
“Brazil represents one of the most significant opportunities in global iGaming, and we are investing in the right people to ensure our success,” Eusebio Tanco, Chairman of DigiPlus, said. “Graham Tidey’s expertise in Latin America, proven leadership in regulatory navigation, and track record in driving strategic growth make him the ideal choice to lead our expansion.”
Tidey’s background includes roles in both public and private sectors. He was formerly a lead consultant for the International Betting Integrity Association (IBIA) in Brazil, where he worked on regulatory advocacy at the government level. He also ran MarketLaunch, a consultancy firm advising major iGaming brands such as DraftKings and Bally’s.
Before entering the iGaming sector, Tidey served as British consul in Brazil for the UK’s Foreign Service, assisting multinational companies with market entry. Having spent nearly 15 years in the country, he has developed extensive networks within both regional and federal government bodies and has since acquired Brazilian nationality.
“I’m delighted to take on this role at such a pivotal moment for iGaming in Brazil,” Tidey said. “Visiting the company’s headquarters in Manila gave me every confidence for success. DigiPlus is committed to responsible expansion, and I am looking forward to creating shareholder value by fostering innovation, expanding market reach, and building a strong and sustainable business for DigiPlus in this region.”
DigiPlus has obtained a gaming licence from Brazil’s Ministry of Finance’s Secretariat of Awards and Bets, allowing it to operate land-based and online sports betting, electronic games, live game studios, and fixed-odds betting. The company has allocated PHP660 million (€10.9 million) for initial operational costs, including licensing fees, capitalisation, and financial reserves.
The company said Tidey’s priorities as country manager include navigating Brazil’s evolving regulatory environment, developing local partnerships, and building a strong operational foundation for DigiPlus Brazil.
DigiPlus’ expansion into Brazil is part of its broader international strategy. The company was recently included in the FTSE All-Cap and FTSE Total-Cap indices, reflecting its market capitalisation growth. It has also established DigiPlus Global Pte. Ltd. in Singapore to support its international operations.
“Being included in the FTSE All-Cap and Total-Cap Indices reflects the strength of our fundamentals and the momentum we have built over the past year,” Tanco said. “This milestone reinforces our position in the broader investment community, opening new opportunities to further scale our business and create lasting value for our shareholders.”
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