Altenar has signed a partnership with MerkurXtip to provide its fully-managed sportsbook solution to the Czech operator.

Part of the Merkur brand, formerly known as the Gauselmann Group, MerkurXtip CZ launched in 2022. The platform provides over 200 slots and sports betting across a wide variety of sporting events.

Sam Hill, Sales Director at Altenar, noted: “The Merkur Group is a fantastic business with real heritage across the industry.

“To be trusted to take their brand forward in the Czech market is testament to the quality of product and service that Altenar provides today across numerous regulated markets. We can’t wait to get started and look forward to the development of our partnership with the Group.”

In detail, the provider’s sportsbook solution will replace the existing sportsbook product on the operator’s merkurxtip.cz website. It will look to supply a range of features to elevate the betting experience for players, enhance retention rates and increase revenue.

The agreement strengthens Altenar’s position in the Czech market, where it secured its first deal in 2024, and holds existing partnerships with both Kingsbet CZ and DATA.BET.

“This collaboration marks the start of a promising journey together,” added Stanislav Sopko, CEO of MerkurXtip CZ. 

“Through this partnership, we aim to provide MerkurXtip’s customers with exceptional sports betting products from Altenar and deliver the best-in-class gaming experience in the market.

“We will combine our strengths and expertise to create new opportunities, improve offerings, and drive forward innovation. Stay tuned for more updates as we embark on this exciting venture together. We look forward to achieving great things in the months and years ahead.”

Meanwhile, Altenar also recently formed a partnership with Immense to elevate the sports betting offering of the igaming group, formerly known as Videoslots.

The deal now sees Altenar’s sportsbook used globally by casino brands such as Mr Vegas, Videoslots, MegaRiches and more.

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