The gaming industry in Southeast Asia is undergoing a transformation as land-based casinos recover post-pandemic and online gaming continues to gain traction. According to the e-Conomy SEA (Southeast Asia) report 2024 by Google, Bain & Company, and Temasek, the region showed strong performance in digital sectors such as online media and gaming.
Speaking exclusively with SiGMA News, Peter Johns, Chief Commercial Officer of IDX Games and John Calderon, an iGaming consultant, discussed the ongoing growth of the gaming industry in the region, the challenges and opportunities, and the outlook for the industry in the coming years.
Johns observed that “land-based is back on track in most of Asia after the COVID-19 pandemic lull.” Johns said Macau’s gaming market is reviving despite the decline of junket operations, with operators enhancing technology to attract mass and premium-mass customers.
Johns also said that the Philippines’ gaming sector remains strong, supported by progressive regulation and the opening of new casinos. Meanwhile, new gaming destinations such as Thailand, the UAE, and Sri Lanka are drawing industry attention.
As for Calderon, he noted that “the gaming market in Southeast Asia is really taking off,” driven by an increasing number of online users and the popularity of digital gaming platforms.
While the industry is experiencing growth, operators face regulatory complexities and technological challenges. One of the major concerns is the proliferation of offshore gaming platforms. Calderon explains that these platforms “don’t always play by the rules,” creating an uneven playing field for licensed operators.
The Philippine Offshore Gaming Operators (POGO) sector has been largely dismantled, but local streaming slot games under the Philippine Inshore Gaming Operators (PIGO) have emerged in its place. Johns highlighted that these platforms are seeing “huge play mostly with locals, and land-based casinos are jumping in on this action big time.” However, he expresses concern over their societal impact, saying, “Personally, I don’t think this is good for social society as access and controls vary.”
Earlier this month, Bloomberry Resorts Corp., the operator behind Solaire Resorts and Casino, announced that it is set to enter the digital gaming space with its upcoming online platform. Bloomberry said the platform is expected to launch in the third quarter of this year and aims to boost the company’s gross gaming revenues (GGR) amid declining casino earnings.
Another challenge is the diversity in regulatory frameworks across Southeast Asia. Calderon notes that “varying regulatory environments and cultural attitudes towards gaming make it tricky to navigate.” In response, gaming operators are adapting their strategies to comply with local laws while keeping up with technological advancements.
Southeast Asia’s gaming industry is increasingly leveraging technology to enhance gaming experiences and efficiency. Smart tables, electronic table games (ETGs), and table jackpots are becoming more common, transforming traditional casino floors. According to Johns, “Casinos are starting to use more smart tables to drive innovation and gaming offerings.” While current efforts focus on efficiency, the aim is to create more engaging experiences, particularly for younger audiences.
Personalisation and localisation are also key trends. Calderon noted that operators are “offering localised payment options, mobile apps, and marketing strategies that resonate with local audiences.” Johns added that land-based casinos are ensuring that their games are not mere copies from other markets but are tailored to local preferences. “Vendors need to localise games and content as the local market grows more affluent,” he explained.
The rise of blockchain and cryptocurrency in gaming also presents new opportunities. Calderon believes that “exploring new technologies like blockchain and cryptocurrencies” could be game changers for the industry. Additionally, partnerships with local businesses could help operators establish credibility and enhance player experiences.
Both experts see strong growth for the industry in the next five years, driven by regulatory changes and technological advancements. Calderon anticipates further developments in regulations as authorities try to balance industry growth with responsible gaming. Meanwhile, the demand for personalised gaming experiences will continue to push innovation.
Johns expects smart tables and ETG products to become “more social and fun,” attracting new players. Table jackpots and slot-like bonus features on traditional tables could further increase engagement.
Calderon remains optimistic about the industry’s trajectory, stating, “The outlook for the gaming industry in Southeast Asia is pretty positive, with plenty of room for growth and innovation.” However, he also stresses the importance of adaptability, as new entrants and regulatory shifts will shape the market.
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