Euro Gaming Technology Ltd (EGT), a well-known gaming aggregator globally, recently made a significant move as part of the company’s growth strategies by partnering up with Bangbet, a platform provider in Kenya. They signed off on a new partnership with Bangbet that will help solidify their presence in Africa further.
Bangbet has started using EGT’s aggregators to boost players’ experience on their Kenyan site. “It is a great pleasure for us to start our collaboration with Bangbet, one of the most prominent operators in Africa,” shared Zsuzsanna Zeibig, Sales Manager for Africa at EGT Digital. “I am also pleased with the excellent performance of our games, which have very quickly established themselves as their customers’ favourites. I believe that this fruitful cooperation will further increase the operator’s popularity while paving our way to other key players in the region.”
Bangbet’s Director, David Kabue, also gave his thoughts on this newly established partnership between them and EGT. “EGT Digital’s gaming content has brought enormous diversity to our slot offerings in terms of themes, high winning chances, and attractive bonuses. Bell Link has stood out as a particularly engaging product, with the other jackpot solutions also demonstrating impressive results. That is why we have decided to integrate the Bulgarian provider’s games into our betting sites in the other markets where we operate – Nigeria, Ghana, Tanzania, and Uganda in the coming months.”
Following a successful deployment in Kenya, it is clear from Bangbet’s Director sentiments that they plan to explore integrating EGT’s services to other regions where they operate within the African market.
When speaking to SiGMA about the importance of such alliances to aggregators, Zsuzsanna emphasised the potential of the African market and how beneficial it is to operators like EGT. “We believe that the African market offers great possibilities for the gaming industry, and we are fortunate enough to be part of it and be in the right place at the right time. In our understanding, there are many gaming operators in Africa, which do not have the capacity and resources to do provider integration one by one.”
“Therefore, having an aggregator, with flexibility and a great bonus engine, is essential. This is where we realised that our X NAVE Aggregator will sell in Africa. We currently have multiple big operators who will be using our Aggregator. Bangbet is a very successful online casino in 5 markets currently, with Kenya being one of the strongest. We are very proud and honored to have this partnership with an operator such as Bangbet.”
Zsuzsanna revealed that EGT has plans to expand to other markets within Africa. “We will soon be going live in the other four markets as well: Nigeria, Tanzania, Ghana, and Uganda.”
This strategic move shows the growing demand for quality gaming content in the African gaming scene. Operators are seeking to enhance their platforms and attract a more extensive customer base. These collaborations are bound to reap the fruits of growth and success in the African gaming industry.
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