Liverpool City Council and Liverpool John Moores University (LJMU) have launched a major campaign to tackle the effects of gambling following research that identified the main issues affecting people in the city.

The study found that almost 30% of adults in the city gamble annually, with around 12% at risk of negative consequences - almost twice the England average.

The analysis, based on a variety of data sources including the Merseyside Violence and Community Safety (MerVCom) survey, identified key risk factors and vulnerable groups affected by gambling.

In addition, the study found that around 25,000 adults in Liverpool experienced the effects of gambling in their family as children.

Recognising the financial, psychological and social impacts of problem gambling, Liverpool City Council and LJMU have launched a cross-sector programme to reduce gambling-related harm.

The initiative brings together key stakeholders such as medical professionals, law enforcement, charities and groups with personal experience to develop an action plan based on real-world evidence.

As part of this initiative, a major workshop was recently held, organised by Liverpool Health Authority and supported by LJMU, and attended by representatives from the NHS , Merseyside Police , Gambling with Lives and Beacon .

Councillor Harry Doyle , Liverpool City Council’s cabinet member for culture, health and wellbeing, said: “The research, carried out in partnership with Liverpool John Moores University, is an important step in identifying those most at risk and ensuring they have the support they need. We are committed to continuing to work with our partners to take proactive action to prevent harm and provide help where it is needed most.”

Professor Matt Ashton , Director of Health Services, added: “This initiative highlights Liverpool’s commitment to protecting its residents from the negative impacts of gambling, helping to create a healthier and more resilient community. 

Representatives from different sectors will work together to improve strategies, implement policies and ensure effective long-term measures to address problem gambling. 

By combining research, community engagement and cross-sector collaboration, the City is taking proactive steps to reduce the impact of gambling and improve public well-being."

Source