Yevhen Krazhan, newly installed as Chief Sales Officer at sportsbook platform provider GR8 Tech, explains his philosophy of selling, what operators are looking for from sportsbook technology, and what markets are going to be the biggest growth regions for the sector this year. 

 

SBC News: Congratulations on the new role, Yevhen. Tell us about your new responsibilities and some of your biggest goals as you take this next step in your career? 

 

Yevhen Krazhan: Thanks, I really appreciate that. Taking on the Chief Sales Officer role is a natural next step in my journey at GR8 Tech, but with a bigger focus and faster pace. Before, we worked with 20–30 opportunities at a time, each one a detailed conversation about specific solutions. Now we are handling over 100 simultaneously. That’s not just growth, it’s a different game.

My main goal is to build a true sales machine—a system where every step, from the first cold contact to signing the deal, is smooth, fast, and efficient. Once the deal is signed, our Chief Client Officer takes over to drive delivery, onboarding, ramp-up and account management.

We are also streamlining the feedback loop between sales and product. What we hear from the market shapes what we build—because success comes from real alignment, not assumptions.

 

SBC: GR8 Tech’s communications about your new role has reiterated the company’s focus on having a client-centric approach. What elements go into creating this culture, and how does GR8 Tech stand out from the crowd in this regard? 

 

YK: Yes, client-centricity is the core of how we operate. To really live that out, it has to run across every level of the company. From the very first touchpoint with a potential client all the way to post-launch support, every part of the journey is built around delivering real value.

That’s also what drove the shift in our commercial focus. As our commercial pipeline and client base kept growing, we realised we needed more structure to keep the quality high. That’s why we created the Chief Client Officer role last year—to bring sharper focus to the post-signing phase, while I double down on building a smooth, effective sales system. More focus across the board means better results.

On the sales side, being client-centric means really listening—understanding where the friction is, what operators’ pain points are, and what will actually move the needle for them. It’s not about pushing features; it’s about co-creating the right solution. Our turnkey solution empowers that process—it’s a comprehensive ecosystem that connects everything from the basics to affiliate tools, providing the flexibility to customise the ideal solution for our clients. The true value lies not just in handling complexity, but in how every component works together in harmony, delivering optimal results for operators without the added burden.

There’s also a big piece of operational refinement happening behind the scenes—improving how we gather feedback from sales and feed it directly into the product teams. That’s how we stay aligned with what the market really needs, not just what we think it wants.

 

The comms also cite an increasingly global approach – what new markets are you looking to penetrate in this role? 

 

YK: We are ready to support operators worldwide, with an in-depth focus on MENA, Southeast Asia, and LATAM beyond Brazil.

Each market has its own pace, challenges, and way of doing business. But what they have in common is rapid digital adoption, a growing appetite for betting and gaming, and, importantly, operators looking for strong, scalable solutions that can adapt to local realities.

That’s where our platform fits really well. We are not offering a universal setup. We have built something flexible and powerful, and it shines in these kinds of dynamic, high-potential environments. Whether dealing with payment complexity in Southeast Asia, different stages of market development in LATAM, or infrastructure nuances in MENA, our tech and team are built for that. So, we’re showing up ready in these markets with the right tools, local understanding, and a long-term mindset.

 

Similarly, what steps are you taking to achieve your aim to be the number one sportsbook provider within the next three years? 

 

YK: Our platform was built with a unique focus on the sportsbook, so the goal of being number one is a natural progression of that focus—and we are on the right track. The majority of the solutions we deliver are sportsbook-driven, and our iFrame solution is exploding in demand. We expect it to power over 50+ brands by the end of 2025.

There are a few things that make us different. First, our geo-specific approach. We don’t only localise content; we localise the entire solution, from payments to user experience. Second, we are helping operators increase their profit margins, not just run the same playbook as everyone else. And third: we actually do what we say we’ll do. That’s underrated in this industry.

 

How does your team work closely with the product function to ensure a sustainable distribution network and drive innovation? 

 

YK: It’s a real two-way street between sales and product. Our job on the commercial side is to stay close to the operators in the market and really dig into what will bring them the most long-term value. We are out there having conversations, hearing the pain points, and spotting patterns. That helps the product team prioritise updates, tweak focus areas, and ensure that what we are building actually fits the market. 

Sometimes, it goes beyond just tweaks—some of our most exciting innovations started directly from client requests. Take the API Sportsbook, for example, currently in testing to be released later in the year. It started with a very experienced operator who had a clear vision for their own frontend and just needed a rock-solid, high-performance backend to power it. We listened, discussed it, and concluded this is a worthy development. Same with our upcoming crypto platform—it started from a request for a multi-wallet solution, and it snowballed from there. Now it’s shaping up to be one of our key products for 2025.

So, it’s about co-creating with clients and turning those insights into scalable, future-ready solutions. That’s how we keep the innovation flowing and build a sustainable distribution network at the same time.

In your experience, what are the biggest demands of operators looking for sportsbook solutions and how is GR8 Tech best positioned to meet these demands? 

YK: Operators today know exactly what they’re looking for, and even more importantly, what they don’t want. Most of the operators we talk to have already tried a few platforms that didn’t quite meet their expectations. So when they come to GR8 Tech, they’re looking for high performance, reliability, and real sportsbook expertise.

By now, we have built a certain reputation in the market as one of the top sportsbook-driven platforms, especially for our target regions. So operators come to us with very specific demands because they know we are strong in those areas.

Think: advanced acquisition tools, especially through social channels; standout cricket coverage (which has become one of our stars); strong margins—8 to 10%, consistently; and a platform that includes in-house trading and feed management. Above all, something that’s tried, tested, and proven in real, high-pressure operational environments.

So we are often the go-to when nothing else has worked quite right. That’s why a big part of our growth comes from experienced operators who’ve been around the block and are now ready for a high-performance solution. That’s exactly what GR8 Tech delivers.

 

 

 

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