Entain and Gentoo Media have both announced two new appointments, strengthening their individual senior leadership teams following a strong start to 2025, respectively.

Firstly, Michael Goldberg has joined Entain as an Independent Non-Executive Director and member of the Capital Allocation Committee.

Meanwhile, Edmond Mesrobian has been named an Independent Non-Executive Director at the firm, as well as a member of the Sustainability and Compliance Committee.

Pierre Bouchut, Interim Chair of Entain, commented: “On behalf of the Board, I am delighted to welcome Michael and Edmond to Entain. Michael is a high calibre individual with deep knowledge of the sports and gaming industry as well as having a proven track record in investment management and creating shareholder value.”

He added: “Edmond brings extensive product and technology experience, particularly in executing transformational strategies, driving growth and innovation.”

Over at Gentoo, Micha Leth Hellerøe has been promoted to become the gaming-focused affiliate media group as Chief People Officer while Dijana Radunovic has been named Senior Director of Sales. 

The duo take on their new roles at the firm at a pivotal time, coming after its spin off from Gaming Innovation Group (GiG), rebranding from GiG Media to its current identity of Gentoo in October last year.

The pair are said to have been instrumental in the Stockholm and Oslo-listed media firm’s growth over the past few years. Gentoo stressed that the duo’s promotions will play a key role in the next phase of its growth and operational discipline planning. 

“These appointments reflect more than career milestones,” noted Jonas Warrer, CEO of Gentoo Media. “They represent the kind of leadership we believe in: thoughtful, values-driven and grounded in deep understanding of our people, our business and our partners.”

The news follows Gentoo’s recent Q1 results for 2025,of which it revealed revenues of €24.8m ($26,78m), down 11% on 2024 comparatives of €28m ( $30.24 m).

A period of strategic adjustment

Gentoo vowed to reduce its publishing portfolio to approximately 70 websites, focusing only on those that demonstrate high organic traffic potential, brand equity, or monetisation capacity.

The strategic shift was reflected in a downturn in KPIs, as first-time depositors (FTDs) fell by 24% year-on-year (95,000 vs. 125,000 in Q1 2024), as Gentoo pivoted towards “higher-value markets at the cost of overall player volume.”

Moreover, Entain’s Q1 trading saw a 9% increase in total group Net Gaming Revenue (NGR) for Q1 2025, or 11% on a constant currency basis, driven by robust online demand and favourable sports results.

Online NGR (excluding the US) increased by 6%, or 10% at constant currency, thanks to “strong volumes in the UK and Brazil”. UK & Ireland online revenue surged 23% with home market results deemed “well above expectations”.

Further highlights saw Brazil up 31% in NGR, in line with forecasts for the newly regulated market. Retail revenue across the group was up a modest 2%.

The new appointees take on their roles during a tricky period of regulatory relationships for the multinational gaming group, however. The firm is still navigating the impacts of its multi-million pound settlement with HMRC, while it has been separately named in an investigation into AML infractions in Australia.

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