International Game Technology (IGT) has announced its rebrand as Brightstar Lottery as the firm looks to become a “premier pure play lottery business”.

The sale of the global lottery tech supplier’s Gaming and Digital business to Voyager Parent is expected to occur on 1 July 2025. Designed to both elevate lotteries and inspire players, the firm has said that it aims to act as a “guiding light and source of inspiration” for players.

Brightstar CEO, Vince Sadusky, said: “We have a nearly 50-year history of reliability, innovation, and leadership in lottery, a bedrock from which we are launching Brightstar with a future-forward mindset of helping lottery customers around the world succeed in an environment of digital adoption, shifting player expectations, and an increasing variety of gaming choices.”

London-based Brightstar delivers technology solutions to almost 90 lottery operators and their players across six continents. It is the primary provider for 26 out of 46 lottery jurisdictions in the US and supports seven of the top 10 global lotteries.

The firm has also just been named the preferred suitor for a nine-year licence at the Italian Lottery, LottoItalia, after having already successfully managed the organisation for over 30 years.

Forward-thinking strategies 

Brightstar has now described itself as a lottery operator, retail and digital systems as well as a technology provider, full-service instant ticket services provider and game creator, asserting that it will push for modernisation in core technologies.

“Brightstar will be well-positioned to focus on driving innovation and growing the potential of the lottery business responsibly for the entertainment of players, the success of our customers, and the support of the good causes they fund in their communities,” added Marco Sala, Executive Chair of the Board at Brightstar.

The group now continues to build on what it described as a “transformative” 2024, evident in its financial report which displayed corporate revenues of $2.5bn.

This came as IGT undertook a revision of its corporate accounts to modify its financial reporting due to the $4.05bn sale of its Gaming & Digital business to funds managed by affiliates of Apollo Global Management Inc. 

Meanwhile, adjusted EBITDA stood at $1.17bn, with a margin of 46.6% (2023: 48%) reflecting ‘pure play lottery operations’. Full-year consolidated cash was $1.03bn (2023: $1.04bn), with $689mn derived from continuing operations (2023: $916mn) and $659mn in consolidated free cash flow.

Sala said at the time: “Brightstar will be well-positioned to focus on driving innovation and growing the potential of the lottery business responsibly for the entertainment of players, the success of our customers, and the support of the good causes they fund in their communities.”

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