Kai Botha, Commercial Director at Kalamba Games, outlines the company’s ambitions to bring its games and promotional tools to new Latin American markets, while refining its already well-established presence in Europe. Botha notes how European markets are hampered by evolving regulation, but explains how Kalamba Games remains compliant while still delivering a positive player experience.

What are Kalamba Games’ commercial targets for the remainder of 2025? Are there any particular markets that you are prioritising?

Image: Kalamba Games

For the rest of 2025, we’re very much focused on expanding our global footprint, strengthening partnerships, and driving innovation in promotional tools and game mechanics. A key priority is deepening our presence in regulated markets, particularly in Latin America, where we are launching with Betsson in Argentina and Leovegas in Brazil. We will also be working with a select range of operators on bespoke content, with a range of available options to suit a variety of partners, which is pretty exciting.

Additionally, we continue to refine our offerings in Europe, ensuring our games resonate with local audiences while maintaining compliance in a complex regulatory environment.

The regulatory landscape of iGaming is changing across Europe, but how can Kalamba Games ensure that it is compliant across all markets?

Compliance is at the core of our operations, and I’d say that like most of the industry, we take a proactive approach to regulatory changes. Our ISO/IEC 27001 certification ensures stringent data security standards, and our Malta Gaming Authority supplier license enables us to operate across multiple jurisdictions. As always, part of the process is to monitor regulatory shifts, adapting our technology stack and game mechanics to meet local requirements, all whilst maintaining a seamless player experience which is no mean feat! 

Kash Drops network campaigns have been a runaway commercial success —tell us about the promotion and how it’s going from a commercial perspective.

We’re currently in the midst of our fifth network campaign, and to be honest it’s huge! The prize pool for this promotion is an estimated €10 million, growing from a €2 million campaign at a similar time last year. We’ve published an article on the subject here which is a deeper dive into all aspects of the promotion. In short, it’s a significant boost across all KPIs. 

Kalamba has been busy bringing an array of titles to market this year—are there any underlying themes between these titles?

Our 2025 releases showcase a mix of adventure, mythology, innovative mechanics and classic themes. Titles like Aztec Apocalypse PrizeMatch and Caribbean Anne Hold and Win highlight historical themes, while Firebolt Max 7s Hold and Win introduces the brand new Fix & Spin feature where players can buy an additional spin for selected reels to improve their result. Across all releases, we try to maintain a strong focus on immersive storytelling (where relevant) and player engagement, ensuring each game offers a fresh yet familiar experience. 

What has the market reception been like for your titles?

The response has been overwhelmingly positive, with record-breaking engagement in Q1 2025. Our Kash Drops promotion has seen significant uptake, driving retention and excitement among players. Additionally, strategic partnerships, such as our collaboration with Microgame in Italy, have expanded our reach and reinforced our reputation for delivering high-quality content. 

What are the key regulatory aspects that you must consider when developing and launching games across European markets?

Navigating European regulations requires a multi-faceted approach. We prioritise compliance with licensing requirements, data protection laws, and responsible gaming standards. Our BullsEye platform enables seamless adaptation to different regulatory frameworks, ensuring operators can deploy our games confidently while meeting local compliance needs.

What can we expect from Kalamba Games throughout the rest of this year?

Expect continued innovation, strategic partnerships, and market expansion. 

Aside from the aforementioned €10 million Kash Drops Network Campaign, which went live in June, we are looking to launch two new promotional tools in H2 2025. For the time being these projects are still very much top secret but what I can disclose is that they are completely new to the market and have the potential to re-define how players interact with engagement technology in the gaming industry. 

We expect our new Progressive Tournaments tool to expand significantly in H2. The product has already generated significant growth for us in H1 of this year. . Also, as I say, we’ll be working with key partners to deliver unique content just for them.  We’ll naturally be looking to innovate as ever, and add our own unique Kalamba flavour wherever we can!

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